Breaking Barriers: A Deep Dive into Nigeria's Mass Media Exposure

Photo Credit:Ovinuchi Ejiohuo 

Have you ever wondered how people in Nigeria consume media? How often do they read the newspaper, listen to the radio or watch television? Well, wonder no more, as the 2021 Multiple Indicator Cluster Survey (MICS) provides us with a wealth of information on the subject. In this blog post, we'll take a look at the data collected by the MICS on exposure to mass media among women and men age 15-49 years in Nigeria.

The MICS found that 60.1% of Nigeria's population is exposed to any media at least once a week, with the highest exposure in urban areas (82.1%) and the lowest in rural areas (41.8%). When it comes to specific media types, the survey found that 7.4% of people read a newspaper at least once a week, 34.4% listen to the radio, and 42.7% watch television.

Breaking down the data further, the MICS found regional disparities in media exposure, with the South East (83.0%) and South West (82.8%) having the highest exposure and the North East (27.8%) having the lowest. At the state level, Lagos had the highest exposure (96.7%) and Bauchi had the lowest (17.2%).